When you engage with Story Builder Design, you are getting George Walker. George has spent his career bringing award-winning attractions, rides, shows, experiential dining and themed retail for clients and theme parks around the globe. Serving as a creative executive for companies including Universal Studios, Ferrari World, and Dynamic Attractions, George even enjoyed a stint as a rockwork carver for Disney. He finds success developing ideas from the very initial creative process, then combining a strong business strategy to deliver world-class experiences that have led to financial success and critical acclaim. George brings more than two decades of experience in building and operation of small to massive projects. George takes what he calls the “theme park bag of tricks” and brings them into the creation of amazing themed environments both inside and OUTside the theme park industry with a focus on themed resorts, restaurants and retail experiences. Armed with industry connections in specialty segments, George balances his years honing concepts to successfully target key audience demographics that result in financial success and great guest experiences.

About Story Builder's Leadership.

Cover of InPark

Designing SFX

Flying Aces Ferrari World - Grand Opening

Cars Land

GEORGE WALKER

Media Development

Art Direction

MISSION: Ferrari

The award-winning "World's Best Mega-Coaster" at Ferrari World Abu Dhabi

A themed, immersive, record-setting attraction at Ferrari World Abu Dhabi

Watch the IAAPA presentation in its entirety here

Flying Aces

Authentic Reality - Presentation

"It takes people to make the dream a reality." - Walt Disney

Building the Story Builder Teams

Dream-to-Reality Teams

Creating exceptional themed restaurants, attractions, theme parks, and retail environments requires more than great ideas—it takes a multidisciplinary team working together from concept to completion. The right team brings together creative visionaries, storytellers, designers, architects, technologists, and specialists who understand how people experience a space.

Creative Directors establish the overall vision, creative strategy, and design language. Art Directors and Concept Designers translate that vision into compelling visual worlds, characters, environments, and experiences. Architects and Interior Designers shape the physical environment, balancing aesthetics, function, guest flow, and technical requirements.

Graphic Designers and Signage Designers bring the brand into the physical space through identity, wayfinding, interpretation, and visual storytelling. Experiential Designers develop everything from furniture and fixtures to interactive moments and custom guest touchpoints.

Master Planners explore how the guest journey plays out over the physical space, while bringing in the visual and practical context of requirements, guest flow, sight lines, and safety. Lighting, Show, Audio/Visual, and Technology Specialists create atmosphere, emotion, and immersive engagement. Production Designers, Fabricators, and Technical Designers transform concepts into buildable realities.

At the center of it all are Project Managers and Producers, connecting disciplines, schedules, budgets, and stakeholders to keep the creative vision moving forward. Together, these disciplines form a collaborative team capable of turning an idea into a fully realized experience that guests can see, feel, remember, and share.